My last post had to do with sales. That is, presenting your message in terms that persuade your target, for lack of a better word, to WANT TO BUY. That concept is completely different from coercion. When selling is performed with thought, there is no buyer's remorse.
Selling is a methodical process which, properly executed, puts the potential buyer in the position of buying. I've said it before and will say it again. People NO NOT LIKE TO BE SOLD TO. But THEY LOVE TO BUY! Put them in a position where they feel they cannot do without your product or service. Make them feel as if it's their choice, their decision. Using properly chosen words is an essential part of that.
A recent Wall Street Journal article by Duke Basketball Coach Mike Krzyzewski illustrates the power of words to persuade. Coach K is the best for a reason. Among many other skills, he understands how to communicate with his kids. I did not use the word "players" because he rarely, if ever, refers to his players as his players. They are his "kids." Words have power.
Read the article here. WSJ Coach K.
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