Many people have collections. Among other obscure things, I collect bobble heads from major league ballparks, magic tricks and books, and quotations. I try to organize the quotations by category, though many fit into more than one. Following are some of my favorite thoughts on selling and sales. If attributions are missing or wrong, it's from bad note taking, so apologies in advance for any errors.
- If you try to compete on price, then you become a commodity. Differentiate.
- Move from product pusher to trusted adviser.
- You cannot sell without trust.
- Trust comes from familiarity which comes from frequency.
- Relationship sales: They buy you, not product.
- "If you can differentiate a dead chicken, you can differentiate anything." --Ralph Perdue
- People buy 2 things: Solutions to problems and good feelings.
- People buy first emotionally, then rationalize later.
- People buy what it does, not what it is.
- People do not like to be sold to. But they LOVE to buy!
- "I'm not good at selling. Therefore I must make it easy for people to buy." --F.W.Woolworth
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